William Flaiz
Founder, SignalHive
William Flaiz is the founder of SignalHive and a go-to-market strategist who helps B2B companies turn community conversations into market intelligence. He writes about community intelligence, buyer signals, competitive research, and how teams can listen to the markets they serve and act on what they find. He has spent two decades in CRM and martech, building the systems that connect customer data to revenue.
williamflaiz.com →Social Media Listening Examples: What Separates a Signal From a Screenshot
Most listening examples end at a chart. These end at a decision somebody owned, and show the read that got them there.
Voice of the Customer Programs: Why Most Collect Feedback and Change Nothing
Most programs report sentiment and change nothing. Here is the operating loop that turns customer voice into decisions somebody owns.
Competitive Marketing Intelligence: Stop Auditing Rivals, Start Anticipating Them
Tracking competitor campaigns tells you what they did. Reading the reaction tells you what they will do next, while you can still answer it.
Voice of Customer Analysis: Why Collecting Feedback Is the Easy Part
Collecting feedback is easy. Turning it into a ranked list of decisions somebody owns is the work. Here is the method that gets you there.
Customer Insights Analytics: How to Turn Signals Into Decisions Instead of Slides
Counting survey scores is not analytics. See how to turn customer signals into decisions you can defend, and where community intelligence fits.
Competitive Price Intelligence: Stop Reacting to Price, Start Reading It
Matching a rival’s price cut is a reflex, not a strategy. Learn to read the reason behind the move, in time to answer it well.
Voice of Customer Research: Why the Best Signals Are Never Requested
Surveys capture what you asked. The strongest customer signals are the ones nobody prompted. Here is how to hear both, and act on them.
Customer Insights Software: How to Pick a Tool That Changes Decisions, Not Just Dashboards
Most customer insights tools produce dashboards nobody acts on. The right one turns scattered signals into decisions you can defend.
Competitive Intelligence Research: How to Know What Rivals Are Doing Before It Costs You
Most teams discover competitor moves after the fact. A structured competitive intelligence research practice changes that.
The Market Intelligence Report: How to Build One People Actually Use
Most reports get skimmed once and filed. This is how to build one that survives the meeting and changes what your team does next.
Market Intelligence vs Market Research: Why Confusing Them Costs You Speed
They sound interchangeable. They are not. One tells you what already happened, the other tells you what is happening right now.
Voice of Customer Examples: What to Collect and What to Do With It
A tour of where customer voice actually lives, the examples worth collecting, and how to turn raw quotes into decisions.